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TAETANS REPORT: Scotland’s Tartan Army Germany Euro 2024 help for tourism
The Tartan Army’s conduct at Euro 2024 in Germany “has translated into huge opportunities to promote Scotland as a top tourist destination”, elevating the country’s international reputation, an industry leader has declared.
Marc Crothall, chief executive of the Scottish Tourism Alliance, flagged potential to attract more holidaymakers to Scotland “from Germany and beyond”.
And he flagged his belief that, as well as being a “showcase” for the best of what Scotland has to offer, the Scottish presence in Germany has also highlighted “the country’s passion for sports and our ability to host major international events”.
Mr Crothall said yesterday: “The Tartan Army’s presence at Euro 2024 has shown that Scotland is a country filled with vibrant, welcoming people who are passionate about their culture, sports and community. Their enthusiasm, warmth and hospitality have not only elevated Scotland’s reputation on the international stage, but also highlighted the true spirit of our nation.”
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