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EXCLUSIVE: Cameron Brink Is Urban Decay’s New Brand Ambassador: ‘It’s About Investing in Au…read more
Brink will represent the brand visually and on social media.
Cameron Brink of the Los Angeles Sparks is now a brand ambassador for Urban Decay. The beauty brand, which also serves as a sponsor for the WNBA team, broke the news on Wednesday.
“Partnering with Urban Decay is incredibly important to me because it represents more than just beauty — it’s about investing in authenticity,” Brink said in a statement. “Their commitment to individuality and originality aligns perfectly with my values, inspiring consumers to embrace their uniqueness.”
Brink will represent the brand visually and on social media as part of their multiyear partnership, with a focus on promoting Urban Decay’s 24/7 Glide-On Eye Pencil and All Nighter Setting Spray, as well as a new product that’s currently in development.
“We are absolutely thrilled to welcome Cameron Brink as our brand ambassador,” added Stéphanie Binette, general manager of Urban Decay. “Together, we aim to ignite confidence and celebrate the beauty of individuality.”
Speaking to WWD, Brink recalled discovering Urban Decay through her mother, who was one of her earliest beauty inspirations. “I used to watch my mom get ready and Urban Decay products were always in her makeup kit,” the athlete said via email. “I was also using their eye shadow palettes from a young age.”
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